Isobar
Expert Hour
Future-proof your processes and brand experience for the new normal. As digital & technology have been accelerated to the top of business agendas, we are offering quick answers to your questions as you shape and implement your digital road. Select your vertical or topic at hand and book a one hour consultation with one of our leading Experts.
Our Experts
To help you choose the right person for your specific case, we have grouped our experts into four pillars. Feel free to browse and pick the best available expert to answer your questions.
Couldn't find the right expert? Contact us and we will find a suitable specialist for you!
Prepare for the future & tranform your business
We advise and help you craft new ideas to drive and improve your business using the power of digital transformation.
Head of Strategy & Solution
Myriam is an expert in innovation and head of Strategy & Solutions of Isobar Switzerland, supporting her clients in their digital transformation. She started her career as a management consultant in a top-tier consulting firm where she advised financial services companies, retail companies, and luxury companies on digital strategic and operational issues.
In 2017, she joined Isobar Switzerland where she is spearheading the business design offering, leading a team of 10+ experienced talents. Creative yet analytical, she adopts a customer-centric approach to support her clients (re)shape their business model for the digital age, always thriving to enhance customer’s experience. Passionate about digital innovation, her preference goes to projects & roles addressing unsolved challenges that require out-of-the-box ideas & cross-functional synergies.
Languages: ENG, FRA
Senior Consultant | Martech Lead | Strategy & Solution
Jean-Nathanaël has both transformation/strategy consulting and innovation experience within an international environment. He has co-founded two innovative companies based on technology disruption and developed his consulting skills as a strategy consultant for a top tier firm before joining Isobar, where he has strong focus on improving customer experience and marketing campaigns through technology.
Jean-Nathanaël is passionate about innovation and increasing digital adoption for his clients to support their growth and increase their ROI. His combination of startup and corporate experience make him strong in communicating his passion for digital and infuse the change within the organizations he delivers projects with.
Languages: ENG, FRA
Brand Marketing Lead
Jeannette is an Irish native based in Geneva and has an international background in marketing and digital transformation with brands. Her passion and expertise focus on helping clients to build strategy and content, bringing brands to life in a holistic way online and offline.
Jeannette’s experience covers roles at EHQ and on a local market level with top FMCG companies. This spans across diverse product categories leading product launches, developing brand communications and supporting markets and retailers with implementation. Jeannette has also worked with start-ups especially in the area of eCommerce and eContent to enhance shopper experience online.
Languages: ENG, GER, FRA
Senior Marketing Automation Consultant | Project Lead
Ekaterina Obolenskaya is a 6x Salesforce certified Marketing Automation professional and Salesforce named Marketing Champion with extensive experience in various industries, supporting smart digital transformation for a large number of international companies. Her level of expertise covers end-to-end implementation of Salesforce Marketing Cloud and Pardot as well as evaluation of personalization strategy, management of real-time optimization campaigns, development of complex omni-channel journeys and management of platform integrations with third-party systems. Her hard-working, results-oriented and enthusiastic approach makes her a valuable asset in the successful delivery of any project.
Languages: ENG, ESP, RUS, CZE
Senior Consultant - Brand Commerce
With over 10 years of international expertise in Digital Transformation, Rola is a key team player with a unique ability to translate complex technical solutions into business results. She has a broad experience working with startups in the e-commerce space as well as top brands from various industries.
Combining a technical and business understating with a passion for innovation, Rola helps clients in their e-commerce journey as well as with identifying their Conversational AI use cases and strategy.
Languages: ENG
Enterprise Data Architect, Dentsu Data Services
Jiří is senior Enterprise / Data / Solution Architect with a proven track of record successfully delivering enterprise solutions for large international digital transformation programs. He is advising strategy, architecture and delivery of data-oriented solutions for clients of any size, mainly within Digital Marketing Automation, Customer Sales & Service business areas. He is the leader of Data Architecture & Engineering, Data Science and Business Intelligence consulting services practice.
Languages: ENG, CZE
Senior Data Scientist, Dentsu Data Services
Vaclav is an experienced data scientist with expertise in data-driven marketing optimization. In the past, he was responsible for delivering many research and data science projects and use cases, often as the lead of the projects. He is proficient in various analytical environments (RStudio, Jupyter, DataBricks, Azure ML Studio), that he can use to unlock complex data and propose and implement appropriate data-driven solutions for various business problems.
Vaclav has developed many advanced analytics solutions such as optimization of campaign communication, customer lifetime value prediction and management including churn predictions, customer household identification, next best action, propensity prediction and uplift modelling.
Languages: ENG, CZE
Build your brand & engage with your customers
Engage –> Activate –> Convert –> Transact –> Retain. We help you optimize your brand experience interactions on every phase of your conversion funnel.
Chief Marketing Technology Officer - NCE Region, Dentsu Aegis Network
Michel is Regional Chief Marketing Technology Officer of Dentsu Aegis Network. His mission is help European teams and agencies ramp up their marketing technology expertise. In his role, Michel is advising leading brands to place CRM at the forefront of their customer engagement strategy, considering both the Marketing & Technology components of such programme.
For about 10 years, Michel has held various sales, marketing and digital positions helping 15 business lines develop and deploy CRM Strategies to most effectively engage B2B and B2C clients across the world. Since 2019, Michel is operating as Chief Marketing Technology Officer for the region, driving the connection between Media and Marketing technologies.
Languages: ENG, FRA
Art Director/Motion Designer
Currently working as Art Director and motion designer, Clement is specialised in animation: covering conception, storyboard, design, animation and editing.He also works in graphic design (illustration, interface design). Passionate for interactive and technical side of design, he loves to experiment with different technologies and techniques (AR / VR, camera tracking, Python scripting for 3D, motion capture, game development with Unity, interactive 3D with ThreeJS…) He believe experiments and mixed technologies always lead to great innovations.
Languages: ENG, FRA
Digital Marketing Consultant
Passionate about the media industry, Olivier has over 6 years of international experience and has developed strong marketing skills, from strategic planning to digital campaign management.
Today, Olivier is helping our clients reaching their marketing objectives through social media campaigns on various platforms (Facebook & Instagram, Youtube, LinkedIn, Pinterest, Snapchat) from media strategy, data-driven optimization through to post-campaign analysis. Curious and creative, Olivier would be happy to help you solve your business challenges using the power of media.
Languages: ENG, FRA
Senior Test Manager
Ho is a test and change management consultant helping organisations to deliver higher quality projects by influencing the way that quality assurance and test activities are integrated into the organisation. He loves working with people and is comfortable working with both senior and technical audiences. He is passionate to work with the end-user community to ensure the end product is fit for purpose.
He graduated from the London School of Economics and has been working in this domain for 20 years. His expertise is in delivering large scale projects with global teams. He is a qualified test professional (ISEB Practioner), project manager (PRINCE2 practitioner) and a scrum master (PSM1). Above all, he likes to exercise common-sense.
Languages: ENG, KOR
Digital Marketing Consultant, iProspect
With over 7 years of digital marketing experience, Céline has developped strong marketing and communication skills, from strategic recommendations (content & acquisition strategy, organic authority building, etc.) to digital campaign management. Today, Céline is helping our clients in creating effective online and offline strategies and delivering campaigns across social media, search, programmatic affiliate, print and OOH.
Languages: ENG, FRA
Senior Conversion Rate Optimization Consultant, iProspect
With 5+ years of experience in Conversion Rate Optimization, Aliénor started her career in London as an Optimization Consultant for the most renowned newspapers in the UK and the US. She got specialized in user research, A/B testing and personalization programs. After her move to Switzerland in 2018, she since then has expanded her skills to paid & organic acquisition and marketing automation strategy. She has been working for international companies and various verticals, including watchmaking, the wider luxury industry, and healthcare.
Languages: ENG, FRA
Business Analyst – Adobe SME
Supervising the Brand Commerce Business Analysis team, Brice is a bridge between technical and business folks. His wide range technical skills and natural listening and reformulation capabilities makes him a great element when it comes to define and specify cross domains solutions.
With more than 10 years experience in Digital Projects management and Business Analysis, and drawing on his career of software engineer, Brice helps daily many of our customers from watchmakers to manufacturing companies and industrial.
Languages: ENG, FRA
Brand Customer Experience Manager
Currently working as Brand Experience Manager, Gratiela specializes in E-commerce and Customer Experience strategies covering data analysis, benchmark industry best practices, consumer journeys, consumer engagement and experiences, driving e-commerce strategic initiatives.
She enjoys challenges, is fast-paced and is most familiar with complex multinational environments. She is passionate in serving customers, connecting brands by elevating digital properties and creating impactful experiences that propel brands to the future.
Languages: ENG
Empower your employees & optimize your operations
You focus on your core business, while we help you simplify your internal processes, streamline your operations and support your experts with the right solutions.
Head of Enterprise Enablement
Stephane is currently Manager of the Enterprise Enablement Division at Isobar Switzerland, which represents 150+ worldwide experts providing the full scope of services on enterprise systems to enable seamless collaboration and increased productivity for clients.
For over 20 years, Stephane has applied his knowledge of software and systems to solving the problems of consumer goods manufacturers, distributors, and retailers. Previously, he successfully developed new business lines such as Digital Tracking and Cloud Solution services for blue-infinity - Linked by Isobar. As a service provider, he has participated in and supported the digital transformation of many clients, constantly keeping in mind the values of innovation, ambition and pragmatism.
Languages: ENG, FRA
Senior Service Management Director (CH)
Sabrina is the Senior Service Management Director for Isobar Switzerland. Her strength is to advise Companies how to improve their quality of IT support services. She will help you design, plan, deliver, operate and control IT services offered to your customers; with cost effective, functional and efficient solutions.
Having 15+ years’ experience in marketing, communication, IT, sales, strategy management, training and event management; Sabrina’s energetic and delivery focused approach will help unlock productivity for enterprises & employees alike.
Languages: ENG, FRA, ESP
Cloud Solutions Director
Currently leading a fantastic team of competent technical cloud enthusiasts, Patrick has more than 15 years of expertise in a broad range of technologies. He has successfully architected and delivered dozens of projects for diverse clients and verticals. An enthusiast toward technological shifts and continuous improvements, he has transformed Isobar's on-premise data centre, its hosting and infrastructure offering, its cloud services, and supported its DevOps transition.
Patrick built a new team, developed multiple managed services, implemented recognized methodologies, and assumed various technical architect and referrer roles for the company and its clients. Nowadays, his area of expertise stretches around Cloud Migration, Cloud Strategy, Cloud Management, DevOps, Security and modern architecture.
Languages: ENG, FRA
DevOps Expert
With a strong background in Linux and Windows systems, networking and security, Livio has lead many projects as a DevOps Expert in his 10 years' experience. Helping companies in their journey to the Cloud and leveraging cutting-edge technologies while implementing DevOps culture, practices and tools is his cup of tea. Livio has over 4 years of experience with AWS and strong knowledge of configuration management tools such as SaltStack, Puppet or Ansible, IaC tools such as Terraform, and building complex pipelines leveraging the Atlassian toolstack, Gitlab or Jenkins.
In his day-to-day, he is also actively helping companies in their transition to serverless and containerized architectures while leveraging Docker through Kubernetes, ECS and Fargate.
Languages: ENG, GER, FRA, ITA
Leandro Baca
Solution Architect
With over 20 years' experience in HCM and ERP applications, and with a strong emphasis on PeopleSoft, Leandro specialises in helping organizations integrate their diverse systems. There is a growing interest in companies to move their applications into the cloud, and Leandro has experience running PeopleSoft workloads on AWS and Oracle Cloud Infrastructure (OCI).
Leandro's other endeavours around HCM and ERP applications include integrating with local and remote third-party systems, implementing automation and monitoring solutions, and putting in place continuous integration practices.
Languages: ENG, FRA, ESP
Technology & Quality Architect
After being involved more than 14 years in software development as a technical leader of fund investment platform, seeing the pain of the development process,
Michael started focusing on quality and especially on automation and methodologies.
A self-described technology addict, he always looks for the most efficient way to leverage quality and architecture to the next level, promoting automation tooling, methodologies such as BDD, Feature Mapping, and also DevOps Strategies. A real team player, he loves new challenges when it is about to mix technology improvement and customer satisfaction.
Languages: ENG, FRA
Expert SysOps
Sergio is a Microsoft technology architect with more than 12 years of experience around operation, administration, migration, security & compliance and recently architect responsibilities over Microsoft products. During his career, Sergio has extended experience with messaging tools such as Exchange, Skype/Teams and Office365 tools (PowerBI, Teams, Power Automate, OneDrive,etc.) and with different AD/Azure tools (IAM, ADirectory, GPO, Intune, ADConnect, SQL Databases,VM's, etc.)
Finally, during the last 5 years, he has also worked designing and applying different solutions related to security & compliance over the different commented products.
Languages: ENG, ESP, CAT
Cloud Expert
Wilhelm’s decade long history as a Solution Architect for niche financial institutions in London’s hedge fund sector has gained him extensive Cyber Security knowledge. He has assisted organizations of all sizes, in one of the most highly regulated industries, to adapt and find new and modern solutions to old problems across all cloud models.
He is currently part of our Cloud Solutions Team supporting, automating, and optimizing mission-critical deployments hosted on various leading cloud platforms, leveraging configuration management, CI/CD, and DevOps processes. With broad exposure to multiple platforms, services and security standards, Wilhelm can implement DevOps approaches and practises in any continuous and agile environment to reduce costs or scale-up workloads quickly.
Languages: ENG
Product Owner - SharePoint Program Manager
With 20 years of experience, Marc has worked since 14 years on Microsoft technology projects. He joined Isobar (then blue-infinity) in 2014, after 2 years as an Engagement Manager for Microsoft Consulting Services in Paris, working for many of Microsoft’s biggest customers.
He has also a solid experience with large-scale SharePoint projects, working as SharePoint Project Manager for Dassault Systèmes in Paris for 8 years. He is known within the SharePoint community as an expert and author of 2 books about SharePoint administration and deployment. Marc also holds a SCRUM master certification.
He is currently working as Senior Program Manager and SharePoint expert for Banque Pictet & Cie on several SharePoint and Office 365 projects.
Languages: ENG, FRA, ESP, HEB
Specialized industry verticals
Our Experts come with vast specialized industry knowledge that is based in extensive work with clients from Retail, Pharma, FMCG, Luxury, Finance and NGO sectors.
Gerry Petretta
Director of Swiss-German region
Gerry is a successful board-level leader experienced in all aspects of the role, with over 25-year solid and proven track record of restructuring and running profitable businesses operating in the national and global marketplace. Gerry delivers bottom line results through practical change management and process and technology improvement in complex business environments. Charismatic and enthusiastic, Gerry is able to lead change in large, multi-cultural, multi-national organizations. He is passionately customer-oriented, with a successful background in strategic selling and project management.
Gerry thinks strategically and constructs appropriate high-level goals and measures. He creates innovative, practical business-based solutions to complex problems, and balances a grasp of the big picture with close attention to detail on implementation. Gerry is specialized in the following Business Sectors: Digital and IT in Pharma, Pharma Manufacturing & Security, Pharma regulated environment, IT Outsourcing.
Languages: ENG, GER, ITA
Client Experience Director - FMCG Specialist
Radu is a technology enthusiast currently acting as a key point of contact for Isobar Switzerland’s Salesforce-related engagements. His experience allows him to consult clients on their Strategy, Governance and Systems Architecture, unlocking the synergies between people and technology, at any level within an organization.
Acting as a trusted advisor to our clients, Radu supports them to design a strategic vision for their business, with clear and tangible business outcomes. On tactical engagements, he is able to support conversations related to Organizational Management, CRM, Digital Marketing, E-Commerce operations, DevOps and Service Oriented Architecture concepts. Radu has worked with large enterprise clients across specific industries such as Pharmaceutical, FMCG, Manufacturing and Banking.
Languages: ENG
Senior Consultant - Pharma Specialist
Samuel is a certified IT professional with 7+ years of experience in the Pharma environment with Project Management and Business Analysis. He has participated in several Agile and Service Design projects within IT and Business following public frameworks such as ITIL and the SCRUM methodology. He has very good work experience in Service infrastructure, cloud services and platforms.
In his assignments, Samuel is supporting customers in their digital transformation and productization towards a customer centric service approach. Samuel has experience working on multinational project in cross-cultural environments, has strong customer focus and great communication skills. He is business as well customer oriented with the appropriate mind-set as well as analytical & conceptual thinking.
Languages: ENG, GER
Product Owner - Pharma and NGO Specialist
Julien is a certified Scrum Product Owner, in charge of 15+ application at the International Committee of the Red Cross (ICRC). He is in charge of:
1) Agile ceremonies animation (sprint review, sprint planning, refinement); 2) Applications' roadmap definition; 3) User stories and Product Backlog Item (PBI) definition; 4) Backlog prioritization; 5) Development and QA team management; 6) Maintenance budget management
Julien can help you manage your IT application in each step of its lifecycle.
Languages: ENG, FRA
Digital Experience Account Director - FMCG and Luxury Specialist
Carlo has over 15 years of experience in FMCG across varying roles and functions including Digital, Marketing, Sales, Finance and Business Development with a proven track record of leadership, project management and business growth.
He has led Global marketing teams and re-platforming projects for Global Websites and e-commerce solutions within a multi-market, multi-platform and multi-agency environment with in-depth experience in managing each stage from Design and UX, build, implementation, as well as the set-up and management of global governance models and operational services.
Driven by his forward-leaning nature, he is able to deliver aggressive large scale projects with speed and efficiency while balancing strategic and operational objectives.
Languages: ENG
Samuel Ganem
Samuel is a Client Director dedicated to various clients from the CPG industry, Public Administration, Pharma industry or even Insurance.
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As Client Director, he has multiple areas of work with always the same concern: the client. It means that he has to understand how Isobar service offerings could fit with the client's expectations to help them leverage the digital capabilities that are now open to them in the most efficient way possible.
From an internal standpoint, he is able to coordinate and orchestrate all the services in order to drive to best-of-breed quality service at any stage of the project life with a client, from its genesis to the funds recovering.
Languages: ENG, FRA
Gersende Coignoux
Currently working as Client Director, Gersende has strong expertise in helping companies and organisations to manage their digital transformation covering IT, marketing, communication, and business processes. With a real humanitarian mindset, she is more than happy to help non-profit organizations manage their initiatives to provide more services all around the world. She is a motivated and highly-driven professional, approaching complex assignments with a genuine “can-do” attitude.
Languages: ENG, FRA
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